Visionary companies are the premier organizations
in their field, firms that
have an impact on the world. They are a special and elite breed
of institution.
Visionary companies established cultures and systems in which
their people
consistently use and grow their talents.
The following questions are designed to help you uncover the
uniqueness that enables you to differentiate yourself from other
companies like yours in
your industry.
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We exist to serve by:
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What do we sell to whom and how do
we deliver it consistently? _________
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What business are we in?
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What business will we be in?____________________________________
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What business SHOULD we be in?
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What do customers know about
us? ______________________________
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What do we want to be known for?
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What do we really value?
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How will we be conducting ourselves and
our business in the future? _____
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What do we hope to achieve?
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What will be our priorities?
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What excites us and keeps
us focused? ___________________________
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What are the special needs of the people
we serve? _________________
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What unique benefits does a client receive
from our service? ___________
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What makes us different?
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